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The Maxx Crosby Foundation Teams Up with Hope For The City as Year-Round MVP for Families in Need
Hope For The City today announced a significant partnership with The Maxx Crosby Foundation, whose year-round commitment will address hunger, support youth drug prevention, and positively impact more than 100,000 children and families across the Las Vegas Valley.
This transformative gift will deliver food, critical resources, and hope to some of Southern Nevada’s most vulnerable people—all year long. And they’re not stopping there. The Maxx Crosby Foundation is also joining the starting lineup as Title Sponsor of the first-ever Electric City Light Show—a high-energy, drive-thru holiday experience lighting up Henderson from Nov. 12 through Jan. 4, 2026.
Electric City will feature millions of synchronized lights, over-the-top displays, festive tunnels, live characters, and delightfully unexpected moments—all benefiting Hope For The City’s mission to fight hunger across Southern Nevada. In addition to the nightly show, dedicated service nights will provide families in need with warm clothing, hygiene kits, hand-selected toys, holiday meals, and access to vital resources. It’s holiday magic with purpose.
“This isn’t just a sponsorship—it’s a full-court press on the toughest challenges facing our community,” said Mike Bodine, CEO of Hope For The City. “With The Maxx Crosby Foundation in the game, we’re going on offense—empowering youth, strengthening families, and making plays in our city that create real, lasting change.”
“Maxx and I have always believed in using our platform to make a real difference,” said Rachel Crosby, co-founder of The Maxx Crosby Foundation. “As a mom, this hits home for me—knowing our support will bring joy to kids and hope to families. Hope For The City is the heartbeat of this community, and we’re honored to be a part of their team.”
In addition to The Maxx Crosby Foundation, Beasley Media Group Las Vegas joins as a proud promotional partner, amplifying the event across five of its leading stations.
“The Electric City Light Show is more than just a holiday drive-through — it’s a celebration with purpose,” said Tom Humm, General Manager of Beasley Media Las Vegas. “By partnering with Hope For The City, we’re not only lighting up Henderson with festive joy, but also helping fight hunger and bring real hope to families across Las Vegas. It’s an honor for our five Beasley Media Las Vegas stations to support an experience that combines community, compassion, and Christmas spirit.”
For more information on the Electric City Light Show, visit hopeforthecity.org/lightshow. Watch the 30-second sizzle reel here.
ELECTRIC CITY LIGHT SHOW — EVENT DETAILS
What: Electric City Light Show — Henderson’s Drive-Thru Holiday Experience
Where: 1001 New Beginnings Dr., Henderson, NV (off I-515/95 & Russell Road)
When: Nightly, 5–10 p.m., November 12, 2025 – January 4, 2026 – (Dark on: 11/17, 11/18, 11/24, and 11/25)
Tickets: $39 at ElectricCity.Vegas
Give-Back: Every ticket purchased supports Hope For The City
Early Visit Offer: Book a Standard Ticket for a visit before November 24 and receive 25% off your ticket
