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First-of-its-Kind Partnership Brings Exclusive Fan Experiences to the Inaugural Tournament and Global Exposure to Downtown Las Vegas’ Newest Luxury Resort
The College Basketball Crown announced Circa Resort & Casino (Circa), Downtown Las Vegas’ premier adults-only luxury resort, as a Founding Partner and the Official Host Hotel of the College Basketball Crown Referees. The partnership, brokered by AEG Global Partnerships, highlights Circa’s cutting-edge amenities and commitment to creating world-class experiences for fans, athletes, and executives.
Launched by FOX Sports and AEG, the College Basketball Crown is a premier postseason college basketball tournament taking place from March 31 to April 6, 2025, in Las Vegas at the MGM Grand Garden Arena and T-Mobile Arena, airing on FOX and FS1. The tournament will feature 16 elite teams from conferences including the Big Ten, Big 12, and BIG EAST, along with additional at-large participants.
As the Official Host Hotel of the College Basketball Crown Referees, Circa will provide accommodations for all referees in addition to hosting exclusive events that elevate the overall tournament experience.
“Being part of the inaugural College Basketball Crown is an incredible opportunity to showcase our best-in-class amenities and one-of-a-kind experiences to a national audience,” said Derek Stevens, Owner and CEO of Circa Resort & Casino. “We are proud to play a key role in this landmark tournament, and we look forward to bringing the vibrant energy of downtown Las Vegas to life for fans, athletes, and all attendees joining us from around the world.”
Located in the heart of Downtown Las Vegas, Circa Resort & Casino offers 1.25 million square feet of innovative amenities and unmatched experiences. Renowned for its vibrant atmosphere, Circa features unparalleled offerings including Stadium Swim, a multi-tiered, rooftop pool and amphitheater with a 143 ft. screen; the largest sportsbook in Las Vegas; a rooftop lounge with panoramic views of the city, and award-winning dining options such as Barry’s Downtown Prime, among many other amenities. As a significant supporter of Las Vegas and marquee events in the local market, Circa aligns perfectly with the College Basketball Crown’s vision, leveraging the tournament’s national and global broadcast exposure to enhance both the resort’s visibility and the overall fan experience.
Circa will host several marquee events as part of the partnership, including the “Crown Town Fan Fest at Stadium Swim,” on April 4. Leading up to the tournament’s Semifinals and Championship games, this event will feature an all-day pool party at Circa’s iconic Stadium Swim, bringing fans, tournament organizers, conference commissioners, athletic directors, university presidents, and more together. Additionally, Circa will host an exclusive Friday Night dining event at Barry’s Downtown Prime for tournament executives and university representatives, underscoring the hotel’s reputation as a leader in delivering unique and memorable hospitality experiences.
“Circa Resort & Casino represents a perfect blend of innovation and excellence, making them an ideal Founding Partner for the College Basketball Crown,” said Nick Baker, COO of AEG Global Partnerships and board member of the College Basketball Crown. “Their incredible amenities and dedication to hosting unforgettable events align perfectly with the vision we have for this tournament and the elevated experience we’re looking forward to providing all participants and attendees.”
As an official and Founding Partner of the College Basketball Crown, Circa will receive prominent brand exposure throughout the tournament, including courtside rotational signage, a featured segment on the main videoboard, and national media exposure on FOX Sports channels televising the tournament. Circa will also collaborate with Vivid Seats, the Official Ticketing Provider of the College Basketball Crown, to offer exclusive travel packages combining flights, accommodations, and VIP game and event tickets for fans seeking seamless and luxurious experiences.
“Circa Resort & Casino’s world-class amenities and vibrant downtown location will provide an incredible foundation for the inaugural College Basketball Crown,” said Jordan Bazant, Executive Vice President, FOX Sports, and board member of the College Basketball Crown. “This agreement is key to our tournament’s success, offering fans and participants a truly unique Las Vegas experience.”
This first-of-its-kind partnership enhances the prestige of the College Basketball Crown and highlights Circa’s dedication to supporting marquee events, positioning the resort as a premier destination for global sporting events.
For more information on travel packages and tournament updates, visit https://collegebasketballcrown.com follow Circa Resort & Casino online.
