AREA15’s newest attraction turns color, play, ice cream and imagination into an immersive experience for visitors of all ages.
By Debbie Hall
Las Vegas has plenty of places to see, do and experience something extraordinary. Now there is a destination where visitors can climb into a world of sprinkles, color and unlimited ice cream. MUSEUM OF ICE CREAM has opened its largest location in the world at AREA15, celebrating its Las Vegas debut with the strongest opening in the brand’s history.
Opening weekend numbers were impressive. Presale ticket sales were more than three times those of the brand’s Miami opening, more than 20 sessions sold out, and VIP attendance more than doubled the typical numbers from previous MUSEUM OF ICE CREAM launches.
For Las Vegas, the arrival adds another interactive attraction to AREA15’s expanding collection of entertainment experiences. It offers an opportunity to step away from the ordinary and enter a colorful world built around one simple idea: play.
A Museum You Can Experience
MUSEUM OF ICE CREAM isn’t designed around the traditional museum experience of looking at art from a distance.
Instead, guests become part of the attraction.
Visitors can climb, slide, explore and interact with dozens of colorful installations while moving through environments designed to encourage curiosity and imagination. Oversized design elements, vibrant colors and playful spaces create an experience that is as much about participation as observation.
And throughout the experience, there is ice cream.
The Las Vegas location features the world’s largest all-you-can-eat ice cream buffet, the brand’s largest Sprinkle Pool and exclusive experiences created specifically for the Las Vegas location.
The attraction’s approach reflects a broader trend in entertainment, where interactive design and immersive environments let audiences become participants rather than spectators.
A Sweet Las Vegas Welcome
The city embraced the arrival with an official proclamation declaring July 9 MUSEUM OF ICE CREAM Day.
The celebration also included a special lighting of the “Welcome to Fabulous Las Vegas” sign in the brand’s signature pink. At the ribbon-cutting ceremony, Mayor Shelley Berkley and other community leaders welcomed MUSEUM OF ICE CREAM as a new addition to Las Vegas’ growing collection of family-friendly attractions.
The celebration also featured collaborations with Universal Horror Unleashed and the upcoming film Theater Is Dead, reinforcing AREA15’s reputation as a place where seemingly unexpected entertainment concepts can share the same creative neighborhood.
Manish Vora, Co-Founder and CEO of MUSEUM OF ICE CREAM, said Las Vegas was the natural choice for the brand’s most ambitious location.
“The future of entertainment is about bringing people together through shared experiences that create joy and lasting memories,” Vora said in a press release. “That’s exactly why Las Vegas was the right place for our most ambitious museum yet.”
The Las Vegas location represents another step in the company’s global expansion, with the attraction designed around joy, connection and shared experiences.
AREA15 Gets Even Sweeter
MUSEUM OF ICE CREAM, located at AREA15 (Zone 2), is the brand’s largest location to date, bringing its signature blend of immersive experiences and sweet treats to the heart of the city. Inspired by the energy, spectacle and playful spirit of Las Vegas, the attraction features 14 unique, themed installations, including the iconic Sprinkle Pool, five slides, including the longest double helix slide in Las Vegas and the world’s largest all-you-can-eat ice cream buffet. The experience delivers something that fits naturally into Las Vegas: a little more color, a little more imagination and a lot more fun.
MUSEUM OF ICE CREAM Las Vegas is open Wednesday through Monday from 10 a.m. to 10 p.m. MUSEUM OF ICE CREAM Las Vegas is located inside AREA15. For tickets, click here. For additional information, visit museumoficecream.com/las-vegas/. Follow on Facebook, Instagram and YouTube.
